Virtuos production director gives talk at GDC China


Virtuos production director gives talk at GDC China

Shanghai, April 19, 2010 – Production Director and Founding Member of Virtuos Pan Feng gave a presentation at GDC China 2010. Drawing on Virtuos’ experience with clients worldwide, including 3 of the top 5 Chinese game operators, Pan Feng discussed how the challenges faced by Western and Chinese gamemakers are different, and in what ways they are converging. The presentation covered several key principles of the outsource relationship, and how the relationship has evolved over the past 5 years.

Pan Feng at GDC Chengdu_web.JPG

“As the Chinese game market matures, outsourcing is becoming more common among Chinese gamemakers,” said Pan Feng. “Best practices are continually being refined and both Western and Chinese game makers have lessons to learn from each other on how to improve their approach to the process.”

He also outlined the ways that both outsource providers as well as their clients can improve their productive relationships, and get more out of the partnership.

“We are increasingly seeing our clients – from every region – look at outsourcing not only as a resource for game assets. More and more of our clients are looking at their outsource partners to help them make the connections between those assets, and even to import some of the processes we have refined into their own development systems.”

About Virtuos
Headquartered in Shanghai, with offices in Vancouver and Paris, Virtuos is one of the largest and most international providers of digital entertainment offshore production services, specializing in 3D Art and Co-development. Virtuos’ international management team includes experts from more than 10 nationalities. Virtuos clients include 15 of the top 20 games publishers worldwide as well as renowned developers.